Sagi Ahiel, a dedicated guitarist, faced a common challenge for musicians: the strain of long hours on stage, especially while handling a heavy guitar, led to persistent foot pain. This discomfort stood in stark contrast to the joy of his performances and prompted Sagi to seek a solution.

His search for relief brought him to barefoot shoes, known for their comfort. However, he quickly realized that while they eased his foot pain, they lacked the style a performer like him needed on stage. As a musician, Sagi wanted shoes that were not only comfortable but also visually appealing.

As a footwear industry veteran, Sagi led Plaka, a women's sandal brand that sold over one million pairs since its launch, with the knowledge of how to create shoes with comfort and style in mind. 

Rutsu, therefore, stands as Sagi's answer to a broader need: stylish and comfortable footwear that brings the benefits of barefoot design to everyone.

In Japanese, RUTSU means "roots" and symbolizes our commitment to bringing our customers a sense of comfort and connection to the ground. You pronounce "Rutsu" as Root-soo.